If you serve people in your area or nationwide with a great or unique product or service,you can’t expect people to magnetically come to you when you’ve just started your business. One of the biggest challenges a new start-up business has is attracting clients. Here are ways you can leverage online search to build credibility and make yourself THE “go-to” person that people look for when they’re finding products & services in your niche.

Advertise Yourself Where People Are Searching For You

This is the ultimate driving factor that makes an SEO campaign successful. In fact,it is at the heart of every marketing campaign,digital or not.

If you want to make the most of your marketing dollars,you have to place yourself right in front of the people that WANT to buy your product from your type of business. This is called Laser-Focused Niche Targeting.

On Google,this is accomplished by finding the phrases that people use when they conduct an online search for your product or service.

All your SEO work revolves around one main search phrase. Be sure to select the right search phrase,because if your phrase of choice is mismatched to your target market,will you be getting the leads you want? If your phrase of choice has very little search volume,will you even be getting the amount of traffic you want? That’s where experienced help from SEO services company Toronto really comes in handy.

So what is your target demographic? What are they looking for? What buyer markets are these people found in? You need search phrases that are a perfect match with your answers to these aforementioned questions. For example,”plumbers in Toronto” and related long-tail queries.

To mix & match the phrases that are the best sources for high-intent buyer leads inside your specific market,consult an agent such as SEO company in Toronto who uses Google Keyword Planner or Ahrefs to find an entire lexicon of these buyer phrases.

Branding Yourself Is Vital to Any SEO Campaign

Take a look at the world’s most successful businesses. Apple,Coca-Cola,McDonald’s,Nike,etc. One thing you’ll find in common among all these is they’ve put forth the effort to establish their name in the marketplace as something that people recognize. They make their brand name prominent wherever people search for businesses like them.

The same is true online. Google knows a business is more likely to rank in the search engines when it takes the time to create properties to digitally brand itself. That’s because the more you see a company search dominated by properties belonging to its brand name,the more you want to do business with them,especially when they have a lot of customer testimony as proof of their great work.

You should hire an SEO agency that takes the time to create a rock-solid wall of branding around your company. Toronto SEO companies understands it’s all about how much real estate you dominate on the search engines.

You Have Great Content,But How Do You Get It To Be Read?

Any good search engine optimized website has a lot of content. Content,in fact,that satisfies any questions that a consumer may want to know before choosing to do business with anybody. Content that is useful to your target audience.

But how do you get people to read that content?

If you want your content to be read,you need to make the effort to get it visible to a wider audience. SEO content marketing is the way to do just that.

When it comes to well thought-out digital marketing and SEO campaigns,you’ll find that your content and brand is marketed using very creative ways that tap into where people are looking & what they’re looking for.

SEO content marketing includes publishing your very best,most attractive content on external sources such as social media,and distributing it in the news.

Great digital marketers do it in a way that it also drives traffic to your website and gives you a major search engine organic ranking & traffic benefit.

Now THAT’s how you build awareness of your unique marketing values!

Overall,we know you’ve found this article to be useful. We’re excited that you have now learned about the core components of an SEO campaign. Now,get to work,and sign up to work with -,our recommended Toronto SEO agent!

There are few design elements that spark heated debate and divide homeowners as much as granite and quartz. Don’t believe me? Tune into any show on HGTV and you’ll likely hear the prospective buyer/renter wax poetic about their preferred counter top material and shun the other vehemently. But is one really better than the other or is it merely a matter of aesthetics?

To help break down the granite vs. quartz quandary,we thought up five categories to help show the differences between both. By the end of this article,you can decide which one you prefer. Before we get into all of that though,exactly what is granite and quartz?

Granite is a very hard stone and 100 percent natural. It’s mined from quarries all around the world,cut down to a manageable size,then afterwards polished to a fine finish.

Quartz is slightly different because it is not 100 percent natural. Instead,countertops are produced using 95 percent ground natural quartz and 5 percent polymer resins.

Now that you know the basics,let’s see how they compare against one another.

1: Appearance
Granite

Granite comes in various colors and patterns due to the way it’s formed (cooling and strengthening of molten materials). Whether you’re looking for a subtle complement to your kitchen or a standout slab with unique mineral inclusions,there is an almost unlimited selection to select from and no two granite countertops are the same.

Quartz

Among the main reasons quartz has exploded in popularity is because of appearance. Quartz has the look of stone while also allowing property owners to customize the design. While granite offers many options in regards to appearance,you may have to search for the right piece that matches your color scheme. With quartz,the selection process is a lot easier.

2: Price
Granite

According to HomeAdviser.com,the average cost to purchase granite and have it installed can cost between $2,000 and $4,000. You can save money by purchasing the material from a wholesaler and doing a portion of the preliminary work yourself but the actual fabrication and installation of the countertops should be left to a professional.

Quartz

Depending upon the quality of quartz and style of edging,HomeAdvisor.com places the average cost to install quartz countertops between $1,500 and $5,500. You can do some of the preliminary work to save money,but because engineered quartz is heavier than other stone surfaces,a professional installer needs to make sure the space is structurally sound.

3: Environmentally-Friendly
Granite

The only way granite ends up in your kitchen is if it’s quarried which uses a lot of energy. If you select a high-end slab from Italy,for example,there will be considerable transportation involved. Try using indigenous stone when possible or visit salvage shops for pieces that can be cut to fit your needs.

Quartz

Since quartz is engineered,it can be more environmentally-friendly than granite if you use regionally manufactured stone and local fabricators. This cuts down on the distance the material needs to be transported.

4: Maintenance
Granite

Granite countertops should be cleaned daily with soap and water or a mild household cleaner. Some oils and acids can stain so do your homework first to avoid stains. To ensure the longevity of your investment,consider having your countertops resealed once a year.

Quartz

Like granite,you’ll wish to clean any spills on quartz countertops with soap and water or a household cleaner,but that’s about it in terms of maintenance. The solid surface means that there is no need to have your countertops resealed.

5: Durability
Granite

Granite is a durable material that’s resistant to heat and many other kitchen elements. Due to its porous nature though,there can be some staining if spilled liquids are left sitting and damage can be done if your counter receives a high impact blow.
Quartz

Quartz is actually harder than granite and thus,more durable. In point of fact,quartz is nearly indestructible,and because it isn’t porous like granite,it’s easy to keep your countertops relatively bacteria-free. Be careful with cooking pans though: Quartz can be damaged by excessive heat,so use heating pads at all times.
If you ‘d like to explore the differences yourself,contact Peakstone Granite at (336) 324-2875 or visit them at http://PeakStoneGraniteMarble.com

Essential Tools for Electricians

Without the right tools,electrical work cannot be well done no matter how experienced an electrician is. The list of electrician tools is getting longer every day because of the improvement of basic tools and development of new specialized tools over the years. There are must-have tools an electrician can’t do without no matter the type of work.

Choices must be made wisely to avoid being loaded with too many tools. To tackle different jobs with ease and efficiently an electrician needs the following hand and power tools.

Hand Tools

Electricians need basic hand tools to perform daily tasks. Today’s basic hand tools are safe and easy to use than their predecessors. They have improved designs that have reduced wrist and hand injuries caused by repetitive movements. You can now easily perform the same motion over and over again comfortably. Here are the basic hand tools an electrician should never lack.

1. Pliers

Pliers are critical tools especially for electricians who cut and manipulate wires. Pliers with contoured and cushioned handle provide a comfortable and powerful grip that allows an electrician to use them with ease. An electrician can have an array of pliers but the side cutting pliers,needle-nose pliers and reaming pliers are must have pliers.

2. Screwdrivers

An electrician should be armed with a variety of screwdrivers and nut drivers for a fast loosening and fastening of various hardware. Professional electricians carry adaptable screwdrivers such as Klein’s 10-in-one screwdriver that have interchangeable bits. Screwdrivers with heat treated shafts and well-cushioned handles are more preferred as they give the electrician an excellent and comfortable experience.

3. Wire Strippers

A wire stripper has a pair of opposing blades just like in scissors and a center notch that lets you cut insulations without cutting the wire. Wire strippers with curved handles are more preferred as they reduce fatigue caused by repetitive movements. Wire strippers with non-strip textured grips and a thumb guide are more comfortable and allow for faster wire stripping.

Power Tools

The ergonomic consideration in today’s corded and uncorded power tools makes them safer and easier to use. Cordless power tools are more convenient and versatile than the corded as they allow the user to move freely making the electrician more productive. Here are the two must have power tools for electricians.

1. Power Saws

The type of saw needed vary with tasks. There are various types of power saws. The portable band saw,hole saw,reciprocating saw,spiral saw,and cut-off saws are the common saws used for electrical works. They differ from one another based on how they operate. When buying an electrician’s power saw go for the one with a higher speed and has the ability to make clean cuts on metals.

2. Power Drills

Electricians like -need power drills when installing fixtures or disassembling the installed hardware to access wires. The drill and the power required is determined by the material being drilled. Multipurpose drills reduces the number of drills an electrician needs. A handheld electric drill with various grips can be used in different tasks. When buying a power cordless electric drill,battery run time and superior ergonomics should be considered.