A church sign can be excellent use of the resources of a church: what better form of church stewardship can there be than to increase your congregation and enable your message to be seen by as many people as possible? Value for money is as important in advertising your church as it is to those advertising businesses and products,and getting ‘more bang for your buck’ is as important in religion as it is in business.

Let’s consider the ethics first,before investigating the financial aspects of advertising,and determine whether a church should or should not be engaged in the activities of the professional advertiser. What are your thoughts? Should it be involved in advertising or should a church restrict itself to the spiritual and ignore the temporal aspects of its existence? One of the major problems of taking that attitude would be to ignore the times we live in and the importance of advertising to the vast majority of current or potential parishioners.

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Many people have been so inured to advertising that if it is not advertised then it cannot be good. The church across the road must better because it has a huge neon church sign in its grounds proclaiming the message it is offering. Perhaps neon turns you off,and you might then prefer the church farther down the road with its beautiful wooden church signage that gives you precise details of all its services and activities.

Both must be better than that dull structure there,with no signs saying what it is and nothing giving you a message of any kind,whether it is one of spiritual uplifting or simply asking you to come along at 11 am next Sunday. We all know the power of advertising and there is nothing in the majority of religions that says we should not advertise our religion. What is the purpose of missionaries and disciples if not to advertise and proclaim The Word.

Church stewardship involves making the best use of the church’s money,and what better way to use it (other than essential charity) than to advertise your church,and help to pass on the word of your religion. You not only pass the message on but also grow your congregation,and a strong congregation makes for a strong church.

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That is not to suggest that you should sing a jingle on TV,but you should make use of where your church is situated. Any church situated on a main road,for example,will have thousands of cars,buses and other forms of transport passing by it every day. A prominent LED church sign will be bound to catch the attention of these passers-by. Even a beautifully crafted wooden sign will get the attention needed for it to stick in the mind.

After passing by the same church sign day in day out for weeks,months and even years,people will associate your church with your sign,and when ‘church’ comes to mind,it is likely to be yours. Those that rarely attend church will likely have a wedding,dedication or memorial to arrange at some time and who will they think of? Your church of course,because that’s the one with the prominent church sign that they pass every day!

You may prefer to attract people with more faith,but your church stewardship is also connected with engaging the non-believers. Who knows – once they enter your church’s doors they might decide to come more often. The young married couple might visit your church and will likely use it for their first child’s dedication,send him or her to your Sunday School,and generally become involved in the activities of your church and so become a regular attendee.

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You will never know if you never try,and using a prominent,unmissable church sign in your church grounds is one of the best ways of trying. Sure,church signs cost money,but your stewardship is about spending your funds in the most productive way possible. Consider other means of advertising: TV,newspapers,magazines and the like. Do you honestly believe that would be good use of money? Of course not,because nothing has the same impact as an advert placed physically in front of your church that people pass every day. Many may see your TV advert,but how many will put themselves out of their way to visit your church rather than the one with the great sign that they pass by daily? I would guess very few,if any! In fact,likely none at all!

However,by placing a church sign in front of their eyes as they drive to work,take the kids to school or go to the shops,you are taking a positive step to persuade people to stop off and visit once in a while. Perhaps they will pop in one Sunday or weekday service and use the services that you offer for their weddings,dedication,Sunday schools and memorials. That is good church stewardship and excellent use of your church’s funds.

If you serve people in your area or nationwide with a great or unique product or service,you can’t expect people to magnetically come to you when you’ve just started your business. One of the biggest challenges a new start-up business has is attracting clients. Here are ways you can leverage online search to build credibility and make yourself THE “go-to” person that people look for when they’re finding products & services in your niche.

Advertise Yourself Where People Are Searching For You

This is the ultimate driving factor that makes an SEO campaign successful. In fact,it is at the heart of every marketing campaign,digital or not.

If you want to make the most of your marketing dollars,you have to place yourself right in front of the people that WANT to buy your product from your type of business. This is called Laser-Focused Niche Targeting.

On Google,this is accomplished by finding the phrases that people use when they conduct an online search for your product or service.

All your SEO work revolves around one main search phrase. Be sure to select the right search phrase,because if your phrase of choice is mismatched to your target market,will you be getting the leads you want? If your phrase of choice has very little search volume,will you even be getting the amount of traffic you want? That’s where experienced help from SEO services company Toronto really comes in handy.

So what is your target demographic? What are they looking for? What buyer markets are these people found in? You need search phrases that are a perfect match with your answers to these aforementioned questions. For example,”plumbers in Toronto” and related long-tail queries.

To mix & match the phrases that are the best sources for high-intent buyer leads inside your specific market,consult an agent such as SEO company in Toronto who uses Google Keyword Planner or Ahrefs to find an entire lexicon of these buyer phrases.

Branding Yourself Is Vital to Any SEO Campaign

Take a look at the world’s most successful businesses. Apple,Coca-Cola,McDonald’s,Nike,etc. One thing you’ll find in common among all these is they’ve put forth the effort to establish their name in the marketplace as something that people recognize. They make their brand name prominent wherever people search for businesses like them.

The same is true online. Google knows a business is more likely to rank in the search engines when it takes the time to create properties to digitally brand itself. That’s because the more you see a company search dominated by properties belonging to its brand name,the more you want to do business with them,especially when they have a lot of customer testimony as proof of their great work.

You should hire an SEO agency that takes the time to create a rock-solid wall of branding around your company. Toronto SEO companies understands it’s all about how much real estate you dominate on the search engines.

You Have Great Content,But How Do You Get It To Be Read?

Any good search engine optimized website has a lot of content. Content,in fact,that satisfies any questions that a consumer may want to know before choosing to do business with anybody. Content that is useful to your target audience.

But how do you get people to read that content?

If you want your content to be read,you need to make the effort to get it visible to a wider audience. SEO content marketing is the way to do just that.

When it comes to well thought-out digital marketing and SEO campaigns,you’ll find that your content and brand is marketed using very creative ways that tap into where people are looking & what they’re looking for.

SEO content marketing includes publishing your very best,most attractive content on external sources such as social media,and distributing it in the news.

Great digital marketers do it in a way that it also drives traffic to your website and gives you a major search engine organic ranking & traffic benefit.

Now THAT’s how you build awareness of your unique marketing values!

Overall,we know you’ve found this article to be useful. We’re excited that you have now learned about the core components of an SEO campaign. Now,get to work,and sign up to work with -,our recommended Toronto SEO agent!